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SEO and conversion polish

Portfolio Refresh

Okechuqu

A practical case study describing the portfolio cleanup work: better crawlability, clearer service pages, and a faster route from discovery to contact.

Challenge

The site needed stronger search signals, a cleaner information architecture, and fewer barriers between a visitor and the enquiry form.

Approach

I added dedicated service and case-study routes, aligned metadata and canonical signals, and gave mobile visitors a shorter path to the contact action.

Outcome

The portfolio now has a clearer structure for expansion, with supporting pages that can carry future service and case-study content without reworking the whole site.

Next.jsSEOConsent-aware analyticsSanity

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